3x1 NYC FW24: "I DON’T GIVE A DNM" – An Ode to Authentic Style
3x1 NYC introduces the FW24 collection with a bold message: "I DON’T GIVE A DNM". This collection is about embracing the things you do for yourself, away from the gaze of followers and without worrying about what others think. Whether you're putting on your headphones to escape, taking your dog to an event, or wearing denim to a gala – it's about your choices, without restrictions.
Iconic Styles with a Personal Touch
3x1 NYC’s FW24 collection stays true to creating the ideal denim wardrobe. Classic pieces like biker jackets, bombers, pencil skirts, and cargo pants are reinterpreted in denim, retaining the original tailoring details and craftsmanship. The pieces are designed to mix and match for a complete look, suitable for any occasion, formal or casual.
Contrasting Volumes and Comfort
The collection plays with volumes and fits, such as the super-oversized parka in stone color, featuring four large front pockets and internal lining. This coat can be paired with various bottoms in the same wash, like an oversized cargo or straight cropped jeans.
Denim and Sustainability
Denim is no longer a last resort but a conscious choice. The collection also emphasizes sustainability, focusing on regenerated and innovative fibers like Tencel, and a collaboration with Candiani Denim for high-quality, eco-friendly fabrics. Alongside organic cotton, 3x1 NYC uses materials from the Better Cotton Initiative. With advanced technologies like cold enzymes and ozone treatments, water and energy are conserved during the production process.
The Story Behind 3x1
3x1, pronounced “Three by One”, was launched in 2011 by denim designer and entrepreneur Scott Morrison. The name is derived from the standard weaving construction of denim, the 3x1 (Right Hand Twill). Scott, a pioneer in the denim industry, has changed the way people view denim by celebrating the production process in its finest form. In 2021, the brand brought back its authentic denim fits, designed with a purpose for people who make a difference.
The FW24 collection from 3x1 NYC, with the theme "I DON’T GIVE A DNM", encourages self-expression and authentic choices. With a mix of iconic styles, craftsmanship, and a strong focus on sustainability, this collection offers everything you need for a stylish and conscious wardrobe. Whether you choose an oversized parka or an elegant pencil skirt, 3x1 NYC ensures you always look your best, without compromise.
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Aniela Biedrzycka